This campaign was created for the one and only museum dedicated to Puerto Rico's native son, Roberto Clemente. In an attempt to highlight the duality of his life's passions (baseball and giving), the art direction of the posters mimics the tearing of various layers of paper that serve as a metaphor for his life's depth. Aside from the tear that contains the headline, which was done by a retoucher, the collages were actually all done by hand, i.e. "the old fashioned way."
*Winner of 2 Gold and a Judges Choice Award at the 2015-16 Pittsburgh ADDY Awards
*Featured in Lurzer's Archive magazine